Probiotic Gummies Market Size To Reach USD 1.97 Billion By 2030

 


Probiotic Gummies Market Growth & Trends

The global probiotic gummies market is expected to reach USD 1.97 billion by 2030, exhibiting a CAGR of 14.6% from 2024 to 2030, according to a new report by Grand View Research, Inc. The global probiotic gummies market is driven by increasing consumer awareness about gut health and the benefits of probiotics, a growing prevalence of digestive disorders, and a rising preference for convenient and tasty supplement forms.

Increased interest in overall wellness and the role of gut health in immunity, mental health, and metabolic functions are spurring demand. For instance, the COVID-19 pandemic underscored the importance of immune health, leading consumers to seek out products like probiotic gummies that support the immune system. Brands like Olly and SmartyPants capitalize on this trend by offering easy-to-consume and appealingly flavored probiotics. Additionally, the clean label movement, emphasizing non-GMO, organic, and vegan options, further drives market growth, with products like Garden of Life's Dr. Formulated Probiotics Gummies gaining popularity for their natural ingredients.

Significant opportunities in the probiotic gummies market arise from the increasing acceptance of functional foods and dietary supplements, particularly in emerging markets across Asia Pacific and Latin America. Rapid urbanization and a growing middle class with higher disposable incomes in these regions present a substantial customer base eager for health and wellness products.

The competitive landscape of the probiotic gummies market features a diverse mix of established dietary supplement brands, pharmaceutical companies, and innovative startups. Major players like Olly, SmartyPants, and Nature's Way lead the market with extensive distribution networks and strong brand loyalty. These companies leverage their expertise to offer a wide range of probiotic gummies targeting various demographics and health concerns.

Manufacturers are expanding their probiotic gummy offerings by including a wider variety of probiotic strains beyond the traditional Lactobacillus and Bifidobacterium. This diversification allows for targeting specific health needs more effectively. For instance, gummies now contain strains like Saccharomyces boulardii, known for its benefits in managing diarrhea and gut infections.

In addition, these ingredients help improve sleep quality, reduce oxidative stress, and boost the production of melatonin, which is crucial for regulating sleep. The multiple benefits offered by these gummies have compelled manufacturers to launch these supplements.

Nowadays, nutritional supplement providers are increasingly forming partnerships to develop integrated versions of supplements that combine the benefits of probiotics. These collaborations address diverse human needs and enhance the overall effectiveness of these nutritional supplements. In October 2023, UK-based Clasado Biosciences and U.S.-based ingredient distributor Stratum Nutrition partnered to launch a probiotic-postbiotic gummy supplement in the SupplySide West trade show in Las Vegas, U.S. The gummy includes LBiome, a Lactobacillus LB postbiotic ingredient from Stratum and Clasado’s Bimuno galactooligosaccharide (GOS) prebiotic ingredient.

Request a free sample copy or view report summary: https://www.grandviewresearch.com/industry-analysis/probiotic-gummies-market-report

Probiotic Gummies Market Report Highlights

  • In 2023, digestive support probiotic gummies captured 65.5% of the global market revenue, driven by increasing consumer awareness of the link between gut health and overall wellness.
  • The probiotic gummies segment for kids is expected to grow at a CAGR of 16.5% from 2024 to 2030, fueled by the appeal of their sweet taste and the variety of flavors, shapes, and colors available.
  • Sales of probiotic gummies through online channels are anticipated to grow at a CAGR of 17.4% from 2024 to 2030, due to the wide selection of brands available on e-commerce platforms.
  • The probiotic gummies market in the Asia Pacific region is forecasted to grow at a CAGR of 16.3% from 2024 to 2030, driven by increasing awareness of probiotics' health benefits, particularly in countries like China, Japan, and India.

Regional Insights

The probiotic gummies market of North America accounted for a share of 36.6% of the global revenue in 2023. The market's growth is fueled by the escalating understanding of dietary supplements and the consequent surge in spending on health and wellness products. The appeal of probiotic gummies is on the rise because of their convenience and enjoyable flavor, particularly favored by adults who encounter challenges with swallowing pills or dislike the taste of conventional supplements. Furthermore, producers are progressively customizing gummy supplements to cater to distinct demographic groups or tackle specific health issues.

U.S. Probiotic Gummies Market Trends

The U.S. probiotic gummies market is projected to register a significant CAGR from 2024 to 2030. With a heightened focus on overall wellness, consumers are increasingly seeking products that support digestive health, immunity, and nutrient absorption. The convenience of gummies, which are easier to consume than pills or capsules, appeals to both adults and Pregnant Women. For example, brands like Olly and SmartyPants have capitalized on this trend by offering a variety of probiotic gummies that are marketed for their health benefits and enjoyable flavors.

Probiotic Gummies Market Segmentation

Grand View Research has segmented the probiotic gummies market based on application, end use, distribution channel, and region.

Probiotic Gummies Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Digestive Support
  • Immune Support

Probiotic Gummies End Use Outlook (Revenue, USD Million, 2018 - 2030)

  • Adults
  • Men
  • Women
  • Pregnant Women
  • Geriatric
  • Kids

Probiotic Gummies Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Offline
  • Hypermarkets/Supermarkets
  • Pharmacies
  • Specialty Stores
  • Practitioner
  • Others
  • Online

Probiotic Gummies Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America
  • Europe
  • Asia Pacific
  • Central & South America
  • Middle East & Africa

List of Key Players in the Probiotic Gummies Market

  • Culturelle
  • Florastor
  • Nature's Bounty
  • SmartyPants Vitamins
  • Church & Dwight Co., Inc. (Vita Fusion)
  • Garden of Life
  • NatureWise
  • Now Foods
  • The Procter & Gamble Company (Align)
  • Nature Made (Pharmavite)

Browse Full Report: https://www.grandviewresearch.com/industry-analysis/probiotic-gummies-market-report

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