Plus-size Clothing Market Size To Reach USD 412.39 Billion By 2030

 


Plus-size Clothing Market Growth & Trends

The global plus-size clothing market size is anticipated to reach USD 412.39 billion by 2030 and is projected to grow at a CAGR of 4.1% from 2024 to 2030, according to a new report by Grand View % from Research, Inc. The market has experienced a notable surge in popularity over the past few years, driven by increased consumer demand for more inclusive fashion options. This trend has been particularly evident since 2022, with numerous initiatives and strategic shifts by major brands to better cater to the plus-size demographic.

In August 2021, Old Navy launched its BODEQUALITY campaign, integrating plus-size clothing into its standard collections in-store and online. This initiative eliminated separate plus-size sections, offering all sizes together to promote inclusivity. By 2022, Old Navy reported positive feedback and increased sales, demonstrating the market's appetite for more inclusive offerings.

The surge in the global market can be attributed to several economic and social factors. As disposable incomes rise globally, consumers have greater spending power, and there is a growing willingness to invest in fashion that reflects their personal style and body type. In addition, the rise of social media and the influence of body-positive movements have empowered plus-size consumers to demand better representation and more diverse clothing options.

Social media has played a crucial role in transforming the plus-size fashion landscape. Platforms like Instagram, TikTok, and YouTube have given a voice to plus-size influencers who challenge traditional beauty standards and promote body positivity. Influencers such as Tess Holliday, Gabi Gregg, and Nadia Aboulhosn have amassed large followings and have collaborated with brands to create collections that cater specifically to plus-size consumers.

These influencers not only advocate for better fashion options but also educate their followers on issues related to self-esteem, health, and body acceptance. Their impact is evident in the way brands approach their marketing campaigns, featuring more diverse body types and promoting messages of inclusivity and empowerment.

The sportswear segment has also seen growth in plus-size options. Brands like Nike, Adidas, and Fabletics have introduced extended sizes in their athletic wear lines, recognizing the need for inclusive fitness apparel. This expansion not only addresses a gap in the market but also promotes the idea that fitness and health are accessible to all body types.

As consumers become more environmentally conscious, the demand for sustainable plus-size fashion has increased. Brands like Reformation and Girlfriend Collective are leading the way by offering stylish, eco-friendly plus-size clothing. These brands use recycled materials and ethical production practices, appealing to consumers who prioritize sustainability.

Despite the progress made, the plus-size fashion market still faces several challenges. One of the primary issues is the lack of standardization in sizing. Plus-size clothing sizes can vary significantly between brands, making it difficult for consumers to find consistent fits. This inconsistency often leads to frustration and high return rates, which can be costly for both consumers and retailers.

To address this issue, some brands are investing in technology to offer better fit solutions. For example, True Fit is a technology company that uses data to help consumers find the right size across different brands. By integrating such technologies, retailers can enhance the shopping experience for plus-size consumers and reduce the likelihood of returns.

As brands increasingly recognize the value of inclusivity, the market will likely see further expansion in size ranges, improved fit technologies, and more diverse marketing campaigns. Moreover, the push for sustainability and ethical production practices will continue to shape the industry, offering plus-size consumers not only more options but also better choices.

Request a free sample copy or view report summary: https://www.grandviewresearch.com/industry-analysis/plus-size-clothing-market-report

Plus-size Clothing Market Report Highlights

  • With the increase in remote work and more casual office settings, consumers are looking for versatile pieces that combine comfort and fashion
  • Parents are seeking stylish, comfortable, and age-appropriate options for their plus-size children. Target's Cat & Jack line includes extended sizes for children, ensuring a comfortable fit for everyone
  • Eloquii and Simply Be are brands that cater specifically to plus-size women, offering a wide array of clothing options from casual to formal wear. These brands focus on providing stylish and high-quality clothing that meets the needs of women across different life stages
  • The Chinese market is witnessing a growing demand for plus-size clothing, with e-commerce platforms like Taobao and Tmall offering a variety of options. International brands like H&M and Zara have also introduced plus-size ranges to cater to this market

Plus-size Clothing Market Segmentation

Grand View Research has segmented the global plus-size clothing market report based on type, distribution channel, and region:

Plus-size Clothing Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Casual
  • Sportswear
  • Inner Wear
  • Ethnic Wear
  • Formal
  • Night Wear
  • Others

Plus-size Clothing Gender Outlook (Revenue, USD Million, 2018 - 2030)

  • Women
  • Men
  • Children

Plus-size Clothing Age Group Outlook (Revenue, USD Million, 2018 - 2030)

  • Below 15
  • 16 to 59
  • 60 & Above

Plus-size Clothing Pricing Outlook (Revenue, USD Million, 2018 - 2030)

  • Mass
  • Premium
  • Luxury

Plus-size Clothing Regional Outlook (Revenue, USD Million; 2017 - 2030)

  • North America
  • Europe
  • Asia Pacific
  • Central & South America (CSA)
  • Middle East & Africa (MEA)

List of Key Players of the Plus-size Clothing Market

  • MANGO
  • Hennes & Mauritz AB
  • F21 IPCo, LLC
  • Nike, Inc.
  • adidas America, Inc.
  • Puma SE
  • Lane Bryant
  • RALPH LAUREN MEDIA LLC
  • ASOS
  • Ashley Stewart

Browse Full Report: https://www.grandviewresearch.com/industry-analysis/plus-size-clothing-market-report

Comments

Post a Comment

Popular posts from this blog

Virtual Clinical Trials Market Size Reaches USD 12.9 Billion By 2030

Image
  The global  virtual clinical trials market  size is expected to reach USD 12.9 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 5.7% from 2022 to 2030. The COVID-19 pandemic has significantly impacted the market. The growing need for patient diversity clubbed with enhanced data collection in clinical trials is boosting the market growth. There has been a rise in the R&D of new drugs and vaccines that has increased the volume and complexity of clinical trials. Virtual clinical trials eliminate challenges posed by traditional clinical trials for example delays in patient recruitment and time-consuming procedures. Also, studies have revealed that around 75.0% of people favored a mobile trial over traditional ones and 80.0% of patients are more likely to participate in a clinical trial that uses mobile technology. The market is recovering at a significant pace after the pandemic as it offers various benefits to pati
Read more

Industrial Refrigeration Systems Market Size, Share & Trends Report, 2030

Image
  Industrial Refrigeration Systems Market Growth & Trends The global  industrial refrigeration systems market  size is anticipated to reach USD 27.66 billion by 2030, registering a CAGR of 4.4% from 2023 to 2030, according to a new report published by Grand View Research, Inc. The demand for industrial refrigeration is increasing due to the fast-moving consumer goods and retail food which needs efficient storage for perishable edible items. Governments are taking initiatives to support and strengthen the cold chain infrastructure and shifting towards eco-friendly refrigeration systems. Global warming and climate change have alarmed nations to take the necessary step to curb the crisis. As a result, industrial refrigeration system manufacturing companies have expressed concerns regarding the potential of global warming and ozone depletion of their refrigerants. As a result, companies are focusing on technologies to offer improved cost-effectiveness, lesser toxic refrigerants, lower
Read more

U.S. Virtual Visits Market Size To Reach USD 105.5Bn By 2030

Image
  U.S. Virtual Visits Market Growth & Trends The  U.S. virtual visits market  size is expected to reach USD 105.5 billion by 2030, expanding at a CAGR of 29.9% from 2023 to 2030, according to a new report by Grand View Research, Inc. Increasing demand for telehealth and teleconsultation and introduction of new and advanced technologies has positively impacted the growth of the market in the U.S. Increasing penetration of smartphones and assisted technologies has also been a key factor for the fast growth of the market. In the service segment, cold and flu management had the largest market share in 2022. The major factor behind the growth of the market is the growing demand for teleconsultations for patients for treatment of common conditions like cold and flu to reduce the chances of contracting additional illnesses due to hospital visits. The availability of specialists through telehealth and teleconsultations, even in remote areas has brought about a revolution in the virtual
Read more