Top 10 Leading Companies in Citrus Extract Industry
The global citrus extract market size is expected to reach USD 7.8 billion by the end of 2027, as per a new report by Grand View Research Inc., expanding at a CAGR of 4.2% from 2020 to 2027. The market is expected to be majorly driven by growing demand for healthy and nutritional beverages across the geographies.
Paradigm shift towards healthy lifestyle supported by growing awareness regarding health and nutrition is expected to create significant growth opportunities for the market globally. Citrus fruits including lemon, lime, orange, and grapefruit are popular for their high vitamin C content and several health benefits, such as weight management, immunity boost, and personal care. These factors have significantly boosted the product consumption in the form of extracts mixed in the food and beverage industry for carbonated soft drinks, fruit beverages, functional beverages, sports beverages among other applications.
The market is expected to witness an
increase in demand from North America and Europe, where countries such as U.S.,
U.K. and Germany are among the early adopters of healthy and balanced nutrition
lifestyles. Furthermore, growing consumer inclination towards natural and
bio-based flavoring agents owing to rise in concerns regarding the negative
impacts of synthetic ingredients over human health has accelerated the market
growth over the past few years. Asia Pacific countries such as India and China
are expected to witness lucrative growth in future supported by the ease of raw
material availability and traditional consumption of the citrus products.
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New product launches with innovative
flavors is one of the factors driving intense competition and diversification
among the end users. This has amplified the product demand among beverage
producers. Regulatory norm compliance on national and international levels for
sustainable production and distribution has increased the acquisition of
certifications, such as GMP and USDA, among the manufacturers involved in
domestic as well as offshore businesses. Positioning in high-growth regions,
investments, cultivation expansion, operating fully optimized supply chains,
and sustainable and organic production are some of the prominent operating
strategies amongst market participants.
Natural calamities and climatic
fluctuations that negatively impact plant cultivation are expected to pose as a
significant threat to the market. This threat is expected to be widened by the
trade halts, supply chain disruptions, and industrial shutdowns caused by the
impact of COVID-19 in some of the major economies, such as U.S., U.K., France,
India, and China, which is further likely to project industry challenge in
2020.
Key Companies & Market Share Insights:
Key manufacturers of the product include players such as The
Lebermuth Co. Inc. and Symrise AG that collectively hold a significant market
share in terms of revenue. Increasing number of mergers and acquisitions with
players involved in the mint cultivation business or distribution business is
moving the market towards consolidation.
Easy and wide availability of raw materials has reduced the
entry barrier for new entrants, especially in Asia Pacific. Prominent
operational strategies of the market players include positioning in high-growth
regions, acquisitions, investments, and building and operating fully optimized
supply chains.
The manufacturers are also focused on establishing long-term
supply contracts with distributors/suppliers to ensure the continuous supply of
their products and avoid price fluctuations. Drive towards new flavor
development and product diversification amongst end users have driven the
requirement for R&D in the flavoring industry. This is likely to expand the
product application.
Some prominent players in the citrus extract market are:
The Lebermuth Co. Inc., Mountain Rose Inc., Young Living Essential Oils LC, Bontoux S.A.S., Symrise AG, Citromax Flavors Inc, doTERRA International, LLC., Citrus and Allied Essences Ltd.
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